A new design has been created for the retail trade which includes Valpolicella Superiore, Valpolicella Ripasso, Amarone della Valpolicella and Lugana. The design reflects the strong bond between the Sartori family and the surrounding territory giving a name to those places which render these wines unique. The new label is in a more contemporary style but still reflects the elegant and classical origins, the passion and tradition of Sartori, winemakers in Valpolicella for four generations.