We are in the 60s, and there is a boom. Italy is a land commercially now “won” and the company follows its own calling for export by taking on new countries like Germany, Britain, and the United States, markets for which there is a natural affinity.
The family estates are their “safe” and celebrate the most important grapes for their wines: Amarone, Valpolicella, Soave.
They became a source of great satisfaction thanks constant improvement that was, is, and always will be a key feature of Sartori di Verona.
In the late 90s, Regolo’s sons, Franco and Pierumberto, loosen up some of their control of the company.
The hand-over coincides with an event of revolutionary scope, not only for company assets, but also for the identity of Sartori di Verona: joining the Board of Directors of the Colognola ai Colli winery.
The occasion was historical: two true champions, Pierumberto Sartori and the Director of the Cantina Sociale di Colognola, Giancarlo Lechthaler, had met, studied, visited each other for quite some time, and eventually established a bond of mutual esteem.
There is the appropriate understanding, personal even before commercial, to combine their business strengths: from Cologna, production capacity and from Sartori, distribution and marketing. The goal is to launch a common project with ambitious objectives for growth in producing and distributing high-quality wine throughout the world.
The venture marks the final exit from the stage of the “senior” Sartoris.
They decided to abdicate, this time officially, in favor of the young heirs. In fact, the agreement establishes the beginning of a new era at Sartori, one with a renewed awareness based on a number of previously unknown vineyards, sales with exponential growth, accessibility, otherwise impossible, to people, equipment, knowledge, experience, and organizational skills.
All this, while maintaining total control of the production line and distribution of wine, from the vineyards to the dinner table.